Article on FHM South Africa Magazine


History of FHM

Originally known as For Him Magazine; this men’s lifestyle magazine has been quite a publication to reckon with right from its creation. The FHM South Africa edition had its humble beginnings in the UK, under the name “For Him” with the title of the magazine later changing to “FHM” in 1994 after it was bought by Emap Consumer Media.

In February 2008, FHM Africa was sold to a German company called Bauer Media Group and in December this year, FHM Africa saw the completion of its fourteenth successful year in circulation. It is no doubt that the proud publication continues to dominate the men’s lifestyle market having expanded its readership to a great extent.

Purpose of the FHM South Africa Magazine

As the name suggests, FHM South Africa originally catered to affluent South African men between the ages of 18 and 30. Today, the iconic FHM South Africa magazine is published in 28 countries in 23 languages with a presence in over 40 countries worldwide.

FHM South Africa showcases to its reader some interesting, yet crazy, and absolutely weird occurrences in life. The content includes articles about boy toys and gadgets; travel and adventure; jobs and entertainment; influential people and the world’s sexiest women.

Fun facts about FHM Magazine

FHM Africa holds claims to the spot of the largest selling men’s lifestyle magazine in the world. In the UK, it is the largest men’s lifestyle media brand; with the FHM South African edition being voted the “Best Magazine in The World” three times by UK’s magazine industry.

Among its signature articles, is the immensely popular FHM’s Top 100 Most Sexiest Women in the World! And, it is the only magazine amidst a few others to tell you how you can improve your life and be a true legend just the way you are.

Impact of FHM

A subscription to FHM South Africa brings you fun, together with life’s cheeky and witty humor, using well-written stories and facts about all kinds of things that never fail to surprise and excite. The “How to” section of FHM South Africa helps you learn how to make your life easier and get awesome tips that are certain to leave your friends bedazzled by your virile genius.

Accessibility of the FHM Magazine

FHM South Africa is available in both printed and digitally. The digital version of the magazine is interactive and includes playable videos, hyperlinks and options to share content on social media platforms like Facebook, Twitter, Pinterest etc. The digital availability of FHM South Africa gives millions of readers worldwide access to an unending range of content, owing to the widespread availability of internet and mobile services. It is perhaps today, one of the greatest opportunities for readers to connect to their favorite magazines; and also for authors or publishers to connect to millions of readers across the globe.

Advantages of digital magazines

Currently, there is a recorded shift in trend from reading printed magazines to accessing digital editions on smart devices and phones. More readers are opting to read the e-version of FHM South Africa online magazine or on famed newsstand apps. The versatility that a digital magazines offers; storage of thousands of magazines in the cloud; instant access and easy reading on your mobile devices whenever and wherever you want to. The best part about digital magazines is that you get nearly up to 70% off on all your magazine subscriptions and you will be significantly contributing towards a greener environment by doing away with paper! This truly is what you would call “A spend well saved!”

Although, some may argue, that the feel of a digitized version of a magazine cannot compare to the aesthetics of a printed one, it is impossible to ignore the growing revolution of digital reading.

Major advantages with digital magazines and newsstand apps:

Magazines are available online instantly

You keep it forever

Discounts up to 70% off on almost all magazines

You can archive and search for older issues

You are offered interactive quizzes, polls and contests to engage in

View all of the videos, links and interactive content without leaving the magazine

100% eco-friendly as no paper is used

Once you’ve made the choice to go digital with your favorite magazines, there are several options in the form of newsstand apps that are available online for free. You can gain access to your digital magazines on practically any mobile device of your choice: iPad, iPhone, Android, Windows 8 devices, other tablets, or on the web.

Welcome the change and be a part of the green revolution!


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Peter Ducker


Author: admin

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