A recent discussion on the EzineArticles.com blog focused on knowing your ideal client in order to write about the information they want to know about.
One comment seemed to indicate this was a mistake, as you do not want to be blown about by the whims of each and every person.
This point is well taken, as you do not want to act like a politician by trying to be all things to all people – for instance, writing with a southern drawl.
Knowing your ideal client
At the same time, many of my students, both in article writing / marketing and private practice marketing, have wasted a great deal of time, effort and money in the past writing and creating products that THEY thought were great, only to find that THEY were the only ones who thought it was a great article or product.
The great art of article writing is finding the sweet spot where telling your truth and what the reader wants / needs to know and learn intersect.
How to do it
There is a seldom used yet powerful technique that helps any writer to find this sweet spot. It is over 2000 years old, and was used often by Socrates, among others. Get your pens and keyboards out boys and girls, because this is ancient and powerful and complex.
Ready? Here it comes –
That's it – ASK.
As Chicken Soup for the Soul co-author Mark Victor Hansen says "You have to ASK to GET."
Ask. Ask them. Ask them on your website. Ask them in an email. Ask them in person. Ask them. Ask.
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