Blogging has reached the consciousness of the internet mainstream. Casual browsers as well as marketing newbies are drawn to a new phenomena: The Blogger Millionaire. Who would not want to join this growing rank of the financially successful doing something as simple as, well, writing. This is not Pulitzer Prize award winning prose we are talking about, it is just plain, every day writing, something along the lines of penning a note to your best friend, only with blogging, instead of writing the letter on paper and sending it off by mail, the "letter" is keyed on your computer and published for all to see.
I often get asked "OK … but where is the money?"
I get this from newbies and from those who have been blogging for years alike.
As an example my friend's daughter has had a blog on knitting. She writes about spinning her own yarn, dyeing it, where to find supplies for her natural dyes. Chrissy has had this blog up for several years and has a nice readership of well over 2000. She's not making any money on it. She could be.
The internet is a new world – a virtual world. Just like the real one, there are geographical demographics. In the real world we visit countries, cities and addresses. On the internet we visit categories, niches and URL addresses. As in the real world, some addresses are places of business. You can buy books, clothes, knitting wool and needles and more on the internet.
Online sales are the fastest growing segment in retail business. Interestingly, surveys indicate that people go on the internet not to shop, but to get information, to find a solution to a problem. This is why blogs are so useful. Let's stay with Chrissy and her blog which is ChrisysNaturalKnittingWays.com (not a real domain). Here she gives advice on how to spin your own yarn, how to dye it, source of hair for yarn and more. It's an online publication, just like a magazine or newspaper that you buy at your local newsstand, except here it does not have the traditional hard costs of publishing – no paper, no printing press, no staff, no distribution.
How can she make money with this publication?
Everything on the internet has its twin in the offline world. How do papers and magazines make money? Hint: it's not from the sales of the magazine. Its mainly from the ads.
How many ways can Chrissy monetize her blog?
1. Google AdSense; This is the easiest and fastest way to start earning money. Have you ever visited sites and seen "ads by Google." Owners of businesses, both online and off, realize online advertising is a powerful way to drive traffic to their sites – both online and off. Of course they want to advertise to their target market.
Chrissy's blog is a unique niche. Not many people spin or die their own yarn. It is a target market that a business which specializes in supplying natural yarn dye would be very interested in advertising to. Natural Yarn Dyes is an advertiser with Google. Google's system finds ChrissysNaturalKnittingWays.com and places Natural Yarn Dyes' add on her blog. A knitter goes to Google, types in the keywords "natural yarn dyes" and is taken to a page on which Chrissy's blog is listed. The knitter clicks on the blog, reads an article on natural dyes with interest, and notices that there is an ad for natural dyes. The knitter clicks on the ad. At that point the advertiser pays Google and Google pays a percentage to Chrissy as payment for displaying the ad.
2. Amazon: This is another source of income. Amazon sells not only books and magazines, but real products. In this case Chrissy needs to open an Amazon Associate account and she can select the products that she wants to promote on her site. It could have been a subscription to a knitting magazine, it could have been a supplier of unique yarn made from dog hair or any of the many things that serious hobby knitters would have been interested in. Every time they click on the Amazon ads on Chrissy's blog, and purchase that product, Chrissy gets a commission from Amazon.
3. Affiliates: Chrissy could search the internet for other suppliers of products that relate to knitting. Sometimes there is someone who has put up a DVD that shows beginners exactly how to knit, showing frame by frame how to execute the knit and the pearl. There are many such merchants who have set up an affiliate program. Chrissy signs up as an affiliate and once again, publishes an ad for that supplier on her blog. The merchant will pay a commission to Chrissy for any visitor to her blog who makes a purchase from that ad. A good affiliate resource is Clickbank.
4. Product: Chrissy is an experienced knitter herself. She could write an e.book on the joys of knitting and put it up for sale on her blog for $ 27.00. Now she gets to keep all of the money that has been paid for a purchase from her blog.
5. Independent Advertisers: As the traffic to Chrissy's blog grows, she can invite advertisers to put up their banners and charge and upfront fee for the advertising space. What if she has four such ads at only $ 25 per month each? That is $ 100 in addition to her other sources of income from her site. As her site gains prominence and traffic, that fee could become $ 25 per week per ad or a healthy $ 1600 a month from that source alone.
These are by no means the only way to make money blogging, but they are a good start. Build your money blogging muscles. Write about something you really know well and enjoy. Monetize that blog with ads. Checks will start coming with increasing regularity. Yes, you can become a Blogger Millionaire!
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Valentina P Bellicova