How to "Cross a Bridge" Between You and Your Goal

All kinds of things can stand between us and the accomplishment of our goals. We have little control – actually no control – over these obstacles. All we can control is how we deal with them.

Here's a story (I was told it's true) about a creative approach to dealing with an obstacle – an actual bridge – that was standing in the way of goal.


There's a small Mexican town called Sabinas, located on the slopes of the Sierra Madres with the Salado River running through. A few concrete dams were built across the river, serving as bridges to Monterrey and other cities.

On a September day in 1960, there was heavy rain and the river rose two feet above the dam. Trucks and buses could still make it across the 100 yard stretch, but cars had a hard time.

As drivers slowly eased into the current trying to cross the bridge, Carlos and Pedro stand by with their tow trucks ready to sell their services. They even made bets on how far each car would make it before stalling. When a car did stall, Carlos and Pedro went to their rescue – at a very high price.

Along came a family in a 1955 Chevrolet wagon – a mother, a father and three kids, all anxious to return to the states. Carlos offered to tow them across for 1500 pesos – half the amount of cash the family had for the rest of their trip.

As Mom and Dad discussed the fee, they watched several drivers stall out while crossing the bridge. Then they watched a bus charge across with no problem.

Another bus approached and suddenly, without warning, Dad started the engine, gunned it and hugged the bumper of the bus. All stared in amusement as both bus and Chevy crossed the river successfully.


Many of us approach obstacles the way many cars tried to cross the Salado River – slowly, cautiously, methodically determined to make it on their own. Then paying exorbitant fees to get out of trouble.

While the driver of this Chevy looked at the situation, studied it quickly, saw an opportunity and gunned it – FAST. Crossing in the path made by the bus.

There seem to be lots of flooded business bridges these days – leaving us stuck far from goal with tough decisions and limited resources.

Some of us choose to pay exorbitant fees to have someone take us across and have nothing left once on the other side. And sometimes that works out.

Some of us try on our own and flood out.

Some of us stay paralyzed by fear or indecision – stuck – just on the other side of what we set out to achieve.

And a few of us look for and find creative opportunities to cooperate or partner with others – utilizing power without draining resources.

Would not it be great if more of us did that – so that more of us could get across the bridge?

Copyright 2009 – Jan Bolick, Business Class Inc.

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Jan Bolick

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