Niche marketing is often misunderstood by beginners. A niche market is nothing else than a segment of a larger market.
Let's take the "health" niche for example. This is a really big market, and when you think about it, there are many other sub markets (or sub niches) within the huge "health" market.
Why do you need to understand niche marketing as a marketer?
It is really important for your online success because the more you narrow your focus, the more money you will earn.
It seems contradictory, but I am going to demonstrate how it works.
Instead of creating a website in the broad health niche (Like I did when I got started), you need to dig in the niche. What are the specific problems that people face?
You could target women in that niche for example. See how it works? Now, you need to focus on health and women. Your website will not target men at all.
I know what you think right now. You may be asking yourself: "Why would I exclude men from my website? I will lose money whenever a man comes on my site?"
No. It does not work like this. In fact, you will end up making more money because women will feel that this website was made exclusively for them.
This is powerful.
However, this niche "women's health" is still too broad. You need to go deeper in the niche. You can use a keyword tool for this, but you do not really need to.
You can browse magazines at Barnes and Nobles for example, or just read some online forums and find the popular threads.
At the end, you may end up with a market like this one: "women's health" to "women between 18 and 24" to "pregnant women between 18 and 24".
Now, you found a good niche. Whenever a women between 18 and 24 years come to your site, she will feel concerned.
You do not really care if you excluded all the others. You want to "talk" to a specific category of people. If you want to market to other women or even men is the big health market, just build another site and repeat the process.
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