Looking at the dictionary, I find two definitions of success:
1. The favorable or auspicious term of attempts or endeavors.
2. The attainment of wealth, position, honors, or the like.
The key ingredient to attain either definition of success is WORK. That's right, plain old work. Work is what fosters success. Let's dig deeper.
What is work? I'll give my definition for that. Work is movement. Notice I did not say work is action. That's because there are actions that do not lead anywhere and there are actions that lead you closer to success. Those actions that lead you forward are move – which is work. Confused now? It's not that hard.
To achieve success you need to keep moving (remember working) forward. Work at things that will pay off over time. For instance, if you have a website, the most important thing you can do is write content for it. That is more important than worrying if the pages have the right font size. It's more important than chasing after crazy linking schemes. Writing content is work.
If you are growing a business the best way to get word out is to provide outstanding customer service because then your customers advertise you to their friends. Providing customer service is work.
Things that do not move you forward should be avoided. That's only common sense, right? Well, sometimes that is easier said than done. At times you will find your self slipping into avoidance mode. Avoidance mode is when you find make work tasks. You know, the type of task that you can start and once you begin, you realize all these other related tasks that need to be done and since you are in avoidance mode, now is the perfect time to do them.
Action step: Sit down with a pen and paper and write down 20 action (work) items you can do that will ensure that you are moving towards success with your endeavor.
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